Imogen Hall has been working as a florist since 2016 after receiving a diploma in Floral Design from the Covent Garden Academy of Flowers. After working with many freelance florists and shops around London and Suffolk, she set up her own business, The Botanical Alchemist to continue providing beautiful flowers to all. She has been featured in Cambridge News, Velvet Magazine and Muddy Stilettos. Her style is wilder and more natural, focussing on using seasonal flowers in new and creative ways. She works from a studio just outside Newmarket with an onsite flower farm, offering a range of floral services across the year, growing flowers and focussing on weddings in the summer months.